Optus Case Studies

Tadano Oceania

Suppliers of mobile cranes, parts and services

Tadano Oceania provides cranes, spare parts and services to industries across the Oceania region, including Australia, New Zealand and Papua New Guinea.
With such a geographically dispersed customer base, Tadano Oceania required a highly efficient communication system that offered mobility, flexibility and cost efficiency to allow staff to be responsive to customer needs.

Bowens

Timber & building supplies

Founded in 1894, Bowens is a family run business that has grown to become the premier supplier of timber, building and hardware products to the Victorian building trade and the ever growing do-it-yourself retail market.

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3W IT Consulting & Contracting

IT Recruitment and Contracting

3W IT Consulting and Contracting is an IT recruitment and contracting company based in Redcliffe, Queensland, with offices in Sydney and Melbourne and offshore in Manila. Comprised of a team of 150 employees across Australia, the majority client facing, and 20 people working in the back office in Manila, most of 3W's employees spend their time on the road travelling to and from client sites.

Alternative Surfaces

Floor coverings

Alternative Surfaces is a small business specialising in unique floor coverings headed by managing director Richard Di Bartolo. In October 2008, Richard signed up with Optus' Total Business Cap.

Cornwall Stodart Lawyers

Legal

Increasingly, our telecoms activities are becoming integrated, which means linking the various systems we have at our disposal. We can download emails to our mobile phones, we can surf the Web from just about wherever we happen to be thanks to wireless broadband connections, and we can switch between the functions offered by mobiles, landlines and the internet at will. This opens up many opportunities to organisations for increased services and flexibility of operations.

Glenco Electrical

Electrical service and maintenance

Glenco Electrical is an electrical services company based in Sydney that provides electrical services and maintenance. Over the years the company has grown from three staff to 25. "We decided to go with Optus because they offered us what we needed at the time - which was very simple in comparison to what we have now. What really impressed us from the outset and still to this day, is the level of service that we get from Optus."

Maintenance Essentials

Fire Safety Maintenance

Convinced there was a better way to deliver fire safety maintenance and challenging an established industry paradigm, Russ Porteous and Rod Buncle established Maintenance Essentials in 2001. Employing 25 in house technicians and six contracted technicians, staff visibility is important in helping to determine which technicians are available and close to the job requiring attention.

What is Your Strategic Narrative?

The strategic choices we make every day are determined by the "strategic narratives" we tell ourselves. We face a challenge and we don't ask, "What does Porter's Five Forces tell me to think about?"

Thinking Right (and Left) about Content Marketing

As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of left and right-brain thinking in the creation of the content.