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If you're an Optus customer and have an interesting story about overcoming a business challenge or two, why not nominate your business to feature here at BizThinkTank? We're showcasing a different business every month, specifically those who have used a mix of innovation and (hopefully) Optus technology along the way. It's an excellent opportunity to gain national exposure and could boost your website ranking on search engines - all for no cost.
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The strategic choices we make every day are determined by the "strategic narratives" we tell ourselves. We face a challenge and we don't ask, "What does Porter's Five Forces tell me to think about?"
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of left and right-brain thinking in the creation of the content.
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