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You can't have a successful business without selling. Find out what it takes to be successful in sales, get powerful hints for low cost marketing, and learn how to add that 'marketing magic' to your sales efforts. And remember, you don't need to do it all on your own. Let BizThinkTank show you how to learn from the marketing success of others to give your start-up business the best chance of success.
The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.
It's hard to believe the sheer number of social media tools we use everyday to help grow our businesses. It's amazing the number of social media tools that I continue to use, as well as the many that died over the years from lack of use.
Gone are the days when customers use the paper Yellow Pages to find your business. Research is now done online, so make sure your business can be found there.
Google has announced the launch of Google+ Pages, pages specifically engineered for businesses on Google+. While Google indicated that Google+ Pages wouldn't be immediately accessible to all, it looks like they're actually becoming readily available.
After thousands of hours of study and many years honing technical skills to be a competent professional in your chosen field, it can come as a rude shock that you now need to sell your services and capabilities as well. In today's busy market, a comp
It's imperative for a start-up to get its message out there. You may have a stunningly brilliant range of products or offer clients the best service in town, but if no one knows about it, your personal pride in your firm won't prevent it leaking
No matter how good your start-up idea is, if you can't sell the product or service that it provides you won't be troubling the Forbes Rich List.
You've got the buyer hook, line and sinker. But how do you close the deal? Most will admit it's the toughest part of the entire sales process. But there are ways to make sure you get the sale over the line. Here are 10 tips to seal the deal.
Like any medium that captures the public imagination, Twitter brings a myriad of opportunities to strengthen customer relationships and build brands and businesses. But not all tweets are equal - and because Twitter allows users to choose whether to
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The strategic choices we make every day are determined by the "strategic narratives" we tell ourselves. We face a challenge and we don't ask, "What does Porter's Five Forces tell me to think about?"
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of left and right-brain thinking in the creation of the content.
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