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Get your start-up business off to a great start with the right people and the right systems. Read tips for deciding on the best business structure for you. Learn how to create systems to improve your business performance and your work-life balance. Find out how to attract and retain great staff to your start-up business. And get insider tips on what Australian employees really want in the workplace - and how to give it to them.
The opinions expressed in these articles are those of the author and not those of Optus. The articles on this website contain general information only and are not intended to be relied on as legal, financial or professional advice. Readers should seek their own advice based on their specific business [or personal] needs.
We live in a world where high speed access to information is not just a norm, but a necessity. Being 'unavailable' is increasingly a thing of the past, with 93% of Australians now using the internet daily and 71% using Smartphones to do so, on the go
Founded in 2002, the IT firm Combo has posted solid growth, picking up numerous clients and awards along the way. However, the company was nearly derailed in its formative years by a partnership that backfired.
It is a problem they don't teach at business school. Creating, developing and maintaining friendships in the work place is a skill that can take people a long way when they set up a company.
Most people who launch a start-up venture are aware of the heavy sacrifices they will need to make for their business to really fly. But few have taken a break from a career working as a medical doctor to focus on developing a start-up IT company.
Intellectual property may feel like an abstract concern for time-poor start-ups, but the need to protect your business ideas are more pressing than ever.
There are a plethora of web experts available, specialising in topics from social networking to illustration design, so making a solid website should be simple. But how do you figure out which to ignore and which advice to take on board?
Following the high-octane process of quitting your job and working every waking hour to get your start-up off the ground, the prospect of stilted conversation with a faceless middle manager at a dull conference is unappealing.
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The strategic choices we make every day are determined by the "strategic narratives" we tell ourselves. We face a challenge and we don't ask, "What does Porter's Five Forces tell me to think about?"
As I evaluate Web marketing such as blogs and websites, one thing I look for is evidence of left and right-brain thinking in the creation of the content.
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